Leading housebuilder Crest Nicholson can now get to work on 196 new homes on Love Lane in Faversham, after it was approved under a Reserved Matters application under delegated powers.

The scheme is the first phase of an Outline Application for the masterplan at Dane Park, led by Tim Wolfe-Murray at Clague.

Adopting a collaborative approach with Swale Borough Council, Crest Nicholson also worked with Maidstone office of DHA Planning who submitted a detailed Design Development Framework. This was a vital part of agreeing the key technical constraints and broad development opportunities unique to the site and its wider context. From submission of the application to decision took 17 weeks.

Understanding the site’s connections to the existing settlement was considered a key concept generator throughout the design by Clague. There was a strong focus on encouraging safe pedestrian movement into Faversham’s historic town centre, further emphasised by a highly permeable urban grain within the site. This then enabled good links to existing footpaths and public rights of way outside of the site, supported by the creation of new pedestrian connections across Love Lane and Graveney Road.

To further enhance the scheme’s connection to its context, the very fine market town architectural character of Faversham has been referenced throughout the proposed elevational treatments.

As such, to best integrate the proposals with the town, the proposed palette of materials and detailing was informed by a thorough analysis of the prevailing local built vernacular.

We look forward to seeing Crest Nicholson start work on-site within the next few months.




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